Project Project Lemon II

The design of this SoFresh store is centered around the brand's mission to promote a fresh and healthy lifestyle. We have incorporated So Fresh brand colors, such as the vibrant green and orange, which have been complemented with neutral tones to achieve a sense of visual balance and harmony.

Year:2023
Location:Ibadan
Client:Sofresh
Project Brief

The design of the SoFresh store is centered around the brand’s mission to promote a fresh and healthy lifestyle. We have incorporated So Fresh brand colors, such as the vibrant green and orange, which have been complemented with neutral tones to achieve a sense of visual balance and harmony.

Taking inspiration from the brand’s commitment to freshness, the interior design incorporates natural, organic, and neutral tones. The store has been conceptualized as a calming space, integrating various forms of plants to bring nature indoors.

The store is divided into distinct sections, including the purchase area, a captivating picture wall, two cozy seating areas, and a front kitchen. Each section has been meticulously designed to provide a unique and engaging experience for SoFresh customers.

Some Unique Features include the; Wall hanging plants in two-tone round wooden planters add a touch of nature to the high table area, the Interactive chalkboard placed near the entrance, inviting customers to share why they love SoFresh, fostering a sense of community, the Picture wall showcasing a plant arrangement with the illuminated text ‘stay fresh always’ in neon green light, creating a visually striking focal point.

The design of this space encourages customer interaction through the chalkboard and the vibrant picture wall. Customers can actively participate by expressing their love for SoFresh on the chalkboard, fostering a sense of connection even after they leave the store.